Traditional musical theatre has had varying success in Las Vegas. For example, AVENUE Q angered presenters across the country when it initially chose Sin City over doing a National Tour, only for the puppet show to get its strings cut early there due to slow sales. On the other hand, JERSEY BOYS thrived on the Strip for several years at The Palazzo and then re-opened in March after a transfer to the Paris Las Vegas, and is currently considered by local press as the “Must see show of the year!”
The Smith Theater for the Performing Arts will now be offering its first full Broadway Series. The Smith Center is a traditional theater, as opposed to a venue in a hotel on the Strip, and is apparently something the locals have desired a long time. Having a blockbuster like WICKED on season for six weeks should certainly help build a subscription base for the next year or so. Hopefully, the Smith Center will have more than just beginner’s luck!