Greetings! It’s been a hectic few months in my world between getting temporarily displaced by Hurricane Sandy, along with a writing project heating up, while at the same time earning a promotion! So, I’m a bit behind on my posting.
But I’m back!
And so are dynamic pricing and heat maps. Actually, dynamic pricing and heat maps never left, and, in fact, are likely here to stay, as more and more presenters and producers begin to rely on these capabilities to sell as much of their inventory as possible, and maximize their GP.
I’ve discussed dynamic pricing and heat maps in previous posts. You can check those posts out here, and here. What’s caused me to think about dynamic pricing and heat maps once again is that I’ve become much more immersed in ticket pricing in my new position, and it is becoming clear how dynamic pricing and heat-mapping can be useful tools to help presenters re-think manifests, figure out the smartest way to scale houses, decide when to put certain groupings of tickets on sale, etc.
I recently enjoyed an informative webinar on dynamic pricing, heat maps and patron loyalty that was sponsored by TRG Arts. TRG Arts is a company that provides heat mapping and marketing support culminating in data that helps their clients make more informed decisions about ways to increase revenues and understand who attends their theaters, how to keep them, and how to attract new subscribers.
No need to be a client of TRG to benefit from some of their wisdom. I recommend that you check out the webinar I link to above, as well as subscribe to their blog, Analysis from TRG to keep up on the latest in these areas, and perhaps pick up a few ideas!
The Road 101 