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Broadway Across America Theatrical Conference 2012 Key West, FL

I just arrived back from Broadway Across America’s biennial theatre industry conference. This conference has been around for many years and is where all the top industry professionals involved in producing and presenting from around North America and other continents converge in a warm and inviting setting in chilly January to see what hot projects Broadway Across America has cooking, as well as other producers.

The BAA conference is always jam-packed with lively and informative panels with top people in the field. A major theme this year related to technology and how emerging programs and platforms are beginning to support the theatre industry’s foray into dynamic pricing, and also how mobile and tablet devices will most definitely be key in driving more sales and excitement around shows.

Also at the conference were entertaining glimpses of several productions that are currently in development or on the boards, and which you will likely see on Broadway, and potentially on the Road sometime in the next several years. These creative presentations included highlights from GHOST, HANDS ON A HARDBODY, FLASHDANCE, LEAP OF FAITH and ONCE, among others.

Despite the still shaky economy, the mood at the conference was bright and the outlook for the industry extremely positive. There was a great deal of excitement about the creative presentations and a warm sense of community amongst the attendees throughout the magical 3-day gathering. I was reminded once again of how fortunate I am to be in such a special field that is unlike any other.

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