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Posts Tagged ‘rock of ages’

It may be a new year, but we’re only at about the halfway mark of the 11-12 touring season. Want to see what critics have been saying about the various 11-12 tours so far? Just check out these links below…

WICKED – Pittsburgh

SHREK – Yakima

MEMPHIS – Memphis

MILLION DOLLAR QUARTET – Cleveland

BEAUTY AND THE BEAST – Toronto

FIDDLER ON THE ROOF – Regina

THE ADDAMS FAMILY – Palm Beach

YOUNG FRANKENSTEIN – El Paso

BILLY ELLIOT – Philadelphia

ROCK OF AGES – Akron

LES MISERABLES – Minneapolis

LA CAGE AUX FOLLES – Chicago

MAMMA MIA! – Columbus

AMERICAN IDIOT – Toronto

BEAUTY AND THE BEAST – Calgary

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You would think that a show that has garnered a Tony Award, a stellar review in The New York Times, or certainly both would be an easy sell on The Road. The truth of the matter is, though, while these endorsements are wonderful stamps of approval, no doubt about it, they don’t mean as much out on The Road as they do to local New York City area ticket buyers, or to those who come to New York from out of town who seek out shows with these sorts of accolades. Also, by the time a show that was on Broadway begins a national tour, the knock-out reviews and the Tony win are a good year or more in the past, so that initial excitement and momentum are essentially lost.

What seems to be a primary lure to get ticket-buyers on The Road is familiarity. Familiarity with a show’s title, or, if the title isn’t familiar to them, then someone in the show — a “name.”

Year after year you will hear about certain names going out on The Road. Some are known through television and movies, and some mainly just through Broadway. But these days, is being a Broadway name alone enough?

‘Following in past actors’ footsteps, more Broadway stars take to the road’

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